Learner Engagement and Retention—Key Issues Keeping Training Leaders in Banking Up at Night

BALA CYNWYD, Pa. – July 10, 2017 – Vitalyst, a global provider of learning services and solutions that helps organizations humanize technology, announced a key finding impacting training leaders at banks and credit unions. According to attendees at the 2017 Bank Trainers Conference—The Summit for Bank & Credit Union Trainers, one of the biggest challenges noted was getting employees to embrace online learning courses, and enabling them to retain and leverage the information learned.

Jacquie Beck, Director of Client Training at Vitalyst, provided a universally desired solution to their needs. Leading a key session on gamification, Beck spoke about leveraging the success of the gaming industry to create “habit forming” employees. By making learning fun through healthy competition, it creates a desire among employees to want to learn about topics as dense as compliance, increasing retention rates. For example, employees want to return to learning portals frequently to earn points and badges because the rewards for participation are tangible. This method has helped with learner participation, engagement and collaboration, while elevating training analytics for hundreds of organizations who have adopted gamification into their strategy.

“When you leverage gamification, you’re making employees knowledge-able—meaning you are providing them resources of where to seek out information coupled with the desire to do so because they learned about it in a fun way,” said Beck. “Gamification strategy has been adopted by some of the largest organizations in the world and the results have had a profound impact.”

Beck joined Vitalyst a few months ago to lead strategic efforts around the company’s growing training offering, which has seen dramatic growth in three years. She has been creating and implementing interactive learning applications for over 20 years and her vast experience regarding training delivery and best practices will help Vitalyst bolster existing capabilities, and provide insight into adding new ones. For more information about our services, please visit vitalyst.wpengine.com/services/training/.

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