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In October we wrote about Microsoft retiring some SharePoint features and steering users toward Yammer to fill the void. In this post, we turn our focus to Yammer, which has enormous productivity potential for enterprises.

Before CIOs and companies can realize the benefits of Yammer, they need to clear a significant hurdle — user adoption. This includes convincing employees of its overall utility (the “why”), and showing them how to use it (the “how”).

Yammer's focus is on collaboration and information sharing in the enterprise. (Click to enlarge.)

Yammer’s focus is on collaboration and information sharing in the enterprise. (Click to enlarge.)

Early on, Yammer was sometimes positioned as the “corporate Facebook.” It’s not. Yes, it’s a social network, but that’s where the similarities end. Yammer’s focus is collaboration and productivity. It’s designed to support teamwork and information sharing across a company.

When employees learn how Yammer can reduce the volume of emails they receive, for example, they will be more likely to give it a chance.

Successful adoption of Yammer also relies on the “how” – how to use it, and how to set it up so each person gets the most benefit out of it.

Here are five best practices to get users started:

  1. Set up your profile and upload a picture. The more people know about your experience, expertise, and interests, the more they will interact with you. Also, profiles with pictures are more trusted.
  2. In addition to following those you work most closely with, be sure to follow people you don’t know, but who have similar responsibilities at your company.
  3. Set up your notification preferences. For some, Yammer’s default email notifications may be too frequent.
  4. Don’t post just to hear yourself talk. Create conversations. Listen to what others have to say.
  5. Talk about your work. What are you working on currently and what challenges have you faced? This encourages conversation.


For more information, see Microsoft’s article Say Hello to Yammer.
1 Comment

    I wish I had found this article sooner. I could have saved myself from reading confusing and boring content on this subject. Thank you for being a great original writer.


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